12:00pm - 12:20pm Doubling the ‘R’ in VR – Using Virtual Reality to Make Marketing Research an Engaging Experience
Monday Jun 11
Analysts are projecting head mounted devices, virtual reality accessories, and VR content to be a $21 billion industry by 2020. By next year, there will be more VR users in the world than people in the United States. Clearly, people are ready to take advantage of VR and embrace its many benefits. Join us to learn how VR is being used to uncover real-time insights on spatial and prototype concept testing faster and for much less than previously possible. Whether you’re designing new venue/retail layouts, new CPG/FMCG products, or new cars, learn how VR will benefit your research processes.